The birth of the bottomless feed
View / Create
Answer
Your brain on dopamine
View / Create
Answer
The dark patterns of design
View / Create
Answer
Reclaiming your digital attention
View / Create
Answer
YOUR GOAL
Master of The infinite scroll
futura That next scroll's a surprise, Unlocking your brain's prize, Dopamine keeps you seeking!
Dopamine's real job: Dopamine is actually a chemical of anticipation, spiking when you expect a reward rather than when you actually receive it.
A neurotransmitter in the brain that plays a major role in regulating reward, motivation, and motor control. Aza Raskin's 2006 infinite scroll design systematically exploits dopamine to hook users through unpredictable feed rewards.
Which neurotransmitter is primarily responsible for the anticipation of a reward in your brain?
Which three-step loop, popularized by Charles Duhigg, describes how habits form in the brain?
What did neuroscientist Wolfram Schultz discover about dopamine in his 1997 monkey experiments?
What happens to dopamine levels when a social media post gets way more likes than you expected?
What is the psychological term for receiving rewards at unpredictable, random intervals?