Chapter 1
The secret history of memes
View / Create
Answer
Chapter 2
The mechanics of virality
View / Create
Answer
Chapter 3
The battle for your brain
View / Create
Answer
Chapter 4
Memes around the world
View / Create
Answer
YOUR GOAL
Master of How internet culture works
Ch 3 · The battle for your brain
futura The battle for your brain
Your feed is custom-built, a personalized design, To keep your scrolling finger endlessly online.
Fun Fact
Infinite scroll regret: Aza Raskin, the inventor of infinite scroll, publicly apologized, estimating it wastes a combined 9,000 lifetimes of attention every day.
Glossary
attention economy (noun)
An economic system that treats human attention as a scarce and valuable commodity. In 1997, theorist Michael Goldhaber warned that the internet would turn human focus into a contested commodity.
An economic system that treats human attention as a scarce and valuable commodity. In 1997, theorist Michael Goldhaber warned that the internet would turn human focus into a contested commodity.
Quiz
What psychological mechanism, also used in slot machines, makes the infinite scroll feature highly addictive?
Quiz
Why do marketing brands often prefer micro-influencers over massive global celebrities?
Quiz
Which Nobel laureate first observed that a wealth of information creates a 'poverty of attention' in 1971?
Quiz
What natural barrier did the invention of infinite scroll eliminate from mobile web browsing?
Quiz
What is the primary commercial 'product' being bought and sold in the digital attention economy?