ARTi
Which Tokyo neighborhood is internationally recognized as the birthplace and capital of kawaii fashion?

The world of kawaii

Chapter 1

The rebellion of cute handwriting

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Chapter 2

The rise of the cute character empire

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Chapter 3

Kawaii fashion on Harajuku streets

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Chapter 4

The science and psychology of cute

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Chapter 5

How kawaii conquered the global stage

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YOUR GOAL

Master of The world of kawaii

Ch 3 · Kawaii fashion on Harajuku streets
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yuki The decline and rebirth of Harajuku streets

Jul 25

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yuki Harajuku Kawaii Street Fashion

Clip on the rainbow toys, we're breaking all the rules in Tokyo!

Jul 25

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yuki Sebastian Masuda and the temple of cute

Jul 25

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Sebastian Masuda and the temple of cute

yuki Artist Sebastian Masuda opened a legendary boutique that defined the global Harajuku aesthetic.

Jul 25

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Lolita fashion and historical fantasy

yuki Lolita fashion is a highly structured style inspired by Victorian and Edwardian clothing.

Jul 25

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Harajuku Kawaii Pop
BETA

yuki Match Harajuku fashion styles to discover how Japan made cute a global language.

Jul 25

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Fun Fact

Decora clip counts: Decora fashion enthusiasts often wear over 40 colorful plastic hair clips at once, covering their entire bangs.

Jul 25

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Glossary
kawaii (adjective)
Appealing, cute, or adorable in a characteristically Japanese way. During the late 1990s, Tokyo youth popularized this aesthetic on pedestrian thoroughfares like Takeshita Street.

Jul 25

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Gossip

Would you wear 40 hair clips to school or work?

Jul 25

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Quiz

In what decade did Lolita fashion first emerge as a distinct subculture in Japan?

Jul 25

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yuki Lolita fashion and historical fantasy

Jul 25

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Quiz

Which iconic street fashion magazine, founded in 1997, documented Harajuku styles in Tokyo?

Jul 25

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yuki The colorful explosion of Decora fashion

Jul 25

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Quiz

Which Tokyo neighborhood is internationally recognized as the birthplace and capital of kawaii fashion?

Jul 25

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Quiz

What major urban change occurred in Harajuku in 1995 that disrupted weekly street fashion gatherings?

Jul 25

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Quiz

What does the name of the Japanese 'Decora' fashion subculture stand for?

Jul 25

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Quiz

What famous Harajuku boutique did artist Sebastian Masuda open in Tokyo in 1995?

Jul 25

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Quiz

What is the primary silhouette shape of a traditional Japanese Lolita fashion skirt?

Jul 25

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Quiz

Which musical artist brought Harajuku 'Decora' aesthetics to global pop music with her 2011 hit 'PonPonPon'?

Jul 25