The attention economy
Chapter 1
How attention became currency
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Chapter 2
The science of the digital hook
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Chapter 3
Algorithms and global battlegrounds
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Chapter 4
Reclaiming the human mind
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YOUR GOAL
Master of The attention economy
Ch 1 · How attention became currency
futura The Attention Economy
Pay attention, pay attention / Your focus is the new gold rush
Fun Fact
Early radio ads: In 1922, a New York real estate firm paid fifty dollars for a ten-minute radio talk, creating the first-ever broadcast commercial.
Glossary
attention (noun)
The act or state of applying the mind to something. In 1971, economist Herbert Simon warned that a wealth of information would create a poverty of attention.
The act or state of applying the mind to something. In 1971, economist Herbert Simon warned that a wealth of information would create a poverty of attention.
Quiz
Which famous Tokyo intersection is known as a pioneering giant of physical attention markets?
Quiz
Which early broadcast medium first used sponsored soap operas to capture daytime listeners?
Quiz
What is the term for the percentage of people who click an online ad out of the total who saw it?