The rise of media franchise toys
The dawn of virtual companions
The portable video game revolution
The playground craze and collectibles
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Master of Classic retro toys
marcus Media Franchise Toys
Buy the toy! (Buy the toy!) They made the show just to sell the toy.
marcus Hasbro adapted Japanese Takara toys into a massive Western franchise with Marvel Comics' help.
marcus Sort classic cartoon toys by their release decade to discover how retro pop culture evolved.
Transformers names: Marvel writer Bob Budiansky created the name Optimus Prime in 1984.
A commercial product, such as a toy or book, associated with a media property like a film or television show. In 1983, Mattel pioneered this by launching an animated series specifically to market He-Man action figures.
What unique physical feature did the 1982 G.I. Joe figures introduce to allow better weapon holding?
What term did Hasbro coin in 1964 and reuse heavily in the 1980s to avoid calling their toys 'dolls'?
Which comic book company helped Hasbro write the backstories and names for the Transformers in 1984?
Which Japanese toy company originally manufactured the transforming robots that Hasbro imported?