Chapter 1
The birth of the boss
Chapter 2
The organizational machine
Chapter 3
Global styles of leadership
Chapter 4
The era of the superstar
YOUR GOAL
Master of The secret history of the corner office
Ch 4 · The era of the superstar
marcus Superstar CEOs
He won the big prize, now he's writing a book and hitting the golf green!
marcus Stock awards fueled the massive US pay gap by rewarding rising stock prices, sometimes leading to short-term cost
Fun Fact
Jobs's one dollar: Steve Jobs famously took an annual salary of just one dollar as Apple's CEO, earning his actual wealth from stock value.
Quiz
Which economist wrote a famous 1970 essay arguing a company's only duty is to maximize profits?
Quiz
What group of major US CEOs declared in 2019 that companies must serve all stakeholders?
Quiz
Which region's tech boom popularized the cultural archetype of the casual, visionary founder-CEO?
Quiz
Why did tying CEO pay to stock options sometimes lead to controversial short-term corporate decisions?
Quiz
What is the term for the business philosophy that prioritizes employees, communities, and the environment alongside shareholders?
Quiz
What was Steve Jobs's official annual salary during his second tenure as Apple's CEO?