Chapter 1
The rise of media franchise toys
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Answer
Chapter 2
The dawn of virtual companions
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Answer
Chapter 3
The portable video game revolution
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Answer
Chapter 4
The playground craze and collectibles
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YOUR GOAL
Master of Classic retro toys
Ch 1 · The rise of media franchise toys
marcus Media Franchise Toys
Buy the toy! (Buy the toy!) They made the show just to sell the toy.
Fun Fact
Transformers names: Marvel writer Bob Budiansky created the name Optimus Prime in 1984.
Glossary
tie-in (noun)
A commercial product, such as a toy or book, associated with a media property like a film or television show. In 1983, Mattel pioneered this by launching an animated series specifically to market He-Man action figures.
A commercial product, such as a toy or book, associated with a media property like a film or television show. In 1983, Mattel pioneered this by launching an animated series specifically to market He-Man action figures.
Quiz
What unique physical feature did the 1982 G.I. Joe figures introduce to allow better weapon holding?
Quiz
What term did Hasbro coin in 1964 and reuse heavily in the 1980s to avoid calling their toys 'dolls'?
Quiz
Which comic book company helped Hasbro write the backstories and names for the Transformers in 1984?
Quiz
Which Japanese toy company originally manufactured the transforming robots that Hasbro imported?
