BETA
Chapter 1
The battle for ad revenue
Chapter 2
Direct support from the super-fans
Chapter 3
The power of brand sponsorships
Chapter 4
Owning the product and the brand
YOUR GOAL
Master of How creators make money
Ch 4 · Owning the product and the brand
dash Match sponsorships to your channel's vibe to learn how creators actually make money.
dash Successful internet shows are licensing their intellectual property to toy manufacturers and streaming networks.
dash Top creators are challenging legacy food brands by placing their own products on global retail shelves.
Fun Fact
Prime retail boom: Prime Hydration, created by YouTubers Logan Paul and KSI, surpassed two hundred and fifty million dollars in retail sales in its very first year.
Quiz
What is the term for licensing a creator's brand name to another company to manufacture products?
Quiz
Which drink brand, launched by Logan Paul and KSI in 2022, became a global retail sensation?
Quiz
Which YouTube channel pioneered licensing its brand to Walmart for a massive toy line in 2018?
Quiz
Why did early creators in the 2010s rely on "print-on-demand" services for merchandise?
Quiz
Which popular preschool YouTube channel successfully transitioned into a hit show on Netflix?