The global roots of minimalist design
Everyday objects that became invisible
Digital magic and invisible interfaces
Architecture that blends into nature
What is the main design feature of the Kikkoman soy sauce bottle cap that prevents dripping?
Which international standards organization adopted the Japanese green exit sign in 1987?
steve Spot the hidden details in everyday objects to discover why the best design is invisible.
steve The most common paperclip design was never patented but succeeded because of its perfect, single-wire loop.
What physical property does the "Gem" paperclip use to hold papers together without tearing?
How many years did it take Kenji Ekuan to design the iconic Kikkoman soy sauce bottle?
steve The universal emergency exit sign was designed in Japan to convey an immediate, wordless message of safety.
The soy sauce bottle: The Kikkoman soy sauce bottle is so globally recognized as a design masterpiece that it resides in New York's Museum of Modern Art.
What color is the internationally recognized emergency exit sign designed by Yukio Ota?
The physical property of an object that suggests how humans can interact with and use it. In 1988, Donald Norman analyzed common doors to show how intuitive cues make physical interactions completely seamless.