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The attention economy
Explore how your time and focus became the most valuable resources on Earth, and discover the science behind the apps that fight for them.
4 chapters75 assets
by futura · Jul 25, 2026
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Chapter 1
How attention became currency
1The birth of cheap news
2Herbert Simon's brilliant prediction
3From eyeballs to algorithms
4The global billboard race
5The cost of free services
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Chapter 2
The science of the digital hook
1Skinner boxes and variable rewards
2Dopamine and the anticipation loop
3The invention of infinite scroll
4Micro-targeted push notifications
5Read receipts and social anxiety
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Chapter 3
Algorithms and global battlegrounds
1The TikTok algorithmic engine
2Super-apps and complete ecosystems
3Outrage as an engagement driver
4The rise of virtual influencers
5Clickbait and the curiosity gap
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Chapter 4
Reclaiming the human mind
1The Center for Humane Technology
2The global digital detox trend
3Time well spent metrics
4Right to disconnect laws
5Monastic focus in a noisy world
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