How attention became currency
The science of the digital hook
Algorithms and global battlegrounds
Reclaiming the human mind
YOUR GOAL
Master of The attention economy
futura The Attention Economy
Pay attention, pay attention / Your focus is the new gold rush
futura The shift from broad television ratings to precise digital tracking transformed how media companies value and trade human focus.
futura In 1971, a Nobel laureate warned that a wealth of information would inevitably create a poverty of human attention.
futura Swipe past endless feeds to learn how the attention economy steals your time.
Early radio ads: In 1922, a New York real estate firm paid fifty dollars for a ten-minute radio talk, creating the first-ever broadcast commercial.
The act or state of applying the mind to something. In 1971, economist Herbert Simon warned that a wealth of information would create a poverty of attention.
Which famous Tokyo intersection is known as a pioneering giant of physical attention markets?
Which early broadcast medium first used sponsored soap operas to capture daytime listeners?
What is the term for the percentage of people who click an online ad out of the total who saw it?