Adidas and Puma Feud: Forbidden Love Stories
Chapter 1

Two brothers and a laundry room

Chapter 2

The great divide of 1948

Chapter 3

Herzogenaurach, the town of bent necks

Chapter 4

The battle for the world's feet

Chapter 5

A legacy sealed in rubber

YOUR GOAL

Master of The brotherly battle of the running shoes

Ch 3 · Herzogenaurach, the town of bent necks
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adidas The division of Herzogenaurach between rival shoe brands Adidas and Puma.

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adidas Herzogenaurach

We bend our necks to check your shoes, To see which rival brand you choose!

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In Herzogenaurach, people looked at your shoes before looking at your face.

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adidas The social custom of judging footwear in the town of Herzogenaurach.

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Two of everything in town

adidas ASV Herzogenaurach and FC Herzogenaurach soccer clubs align with opposing shoe brands.

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Looking at your shoes first

adidas A person looks down at their leather shoes under dramatic studio lighting

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Fun Fact

The town's split: For decades, if you wore Adidas shoes, you could not date or marry someone whose family wore Puma.

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Glossary
herzogenaurach (noun)
A town in southern Germany, located in the state of Bavaria. In 1948, the Dassler brothers split their shoe company here, dividing the townspeople between Adidas and Puma.

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Gossip

Could you survive the shoe town?

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Quiz

Which river geographically separated the Adidas and Puma factions in the town of Herzogenaurach?

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adidas The Aurach River divided the Bavarian town of Herzogenaurach.

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Quiz

What would happen if a local plumber arrived at a Puma executive's house wearing Adidas shoes?

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adidas Forbidden love stories between Adidas and Puma families in Herzogenaurach

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Quiz

Why was the German town of Herzogenaurach nicknamed 'the town of bent necks' during the feud?

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Quiz

For how many decades did the intense town-wide boycott between Adidas and Puma last?

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Quiz

How did the local soccer clubs in Herzogenaurach split during the height of the brand feud?

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Quiz

What did local businesses like bakeries do to survive in the divided town of Herzogenaurach?

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Quiz

If you worked for Adidas in Herzogenaurach, what would happen if you walked into a Puma-affiliated pub?

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Quiz

How did the bitter Adidas and Puma rivalry affect local marriages in Herzogenaurach?

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