Chapter 1
The era of the blue links
Chapter 2
The rise of the answer engine
Chapter 3
The brain under the hood
Chapter 4
The battle for the web's economy
YOUR GOAL
Master of The death of search
Ch 1 · The era of the blue links
steve Search Engine Evolution
We don't scroll through ten blue links anymore, just ask the question and watch the answer write itself!
steve In 2000, Google introduced AdWords, a self-service advertising program that turned search terms into valuable digital billboards.
steve Google launched its clean, white homepage in 1998, rejecting the cluttered web portal designs of rivals like Yahoo.
BETA
steve Swipe away blue links to discover how AI search engines deliver direct answers.
Fun Fact
PageRank's name: Google's famous PageRank algorithm wasn't named after web pages, but rather after co-founder Larry Page.
Glossary
blue link (noun)
A clickable hypertext reference on a webpage, traditionally styled in blue, that redirects users to another document. In 1998, Google popularized these hyperlinks by displaying ten ranked web results per search page.
A clickable hypertext reference on a webpage, traditionally styled in blue, that redirects users to another document. In 1998, Google popularized these hyperlinks by displaying ten ranked web results per search page.
Quiz
Which early search engine, launched in 1995, was famous for its advanced crawling before Google dominated?
Quiz
What color scheme was famously chosen for Google's first server rack made of Lego bricks?