Chapter 1
The birth of the bottomless feed
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Chapter 2
Your brain on dopamine
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Chapter 3
The dark patterns of design
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Chapter 4
Reclaiming your digital attention
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YOUR GOAL
Master of The infinite scroll
Ch 3 · The dark patterns of design
futura The dark patterns of design
Just keep on scrollin', Never stoppin'. It's a design trick, keepin' your eyes locked in.
Fun Fact
The refresh lever: The 'pull-to-refresh' gesture, invented by Loren Brichter in 2009, was deliberately designed to mimic pulling a slot machine lever.
Glossary
dark pattern (noun)
A user interface designed to trick users into making choices that benefit a business over themselves. Harry Brignull coined the term in 2010, which now includes addictive features like endless scrolling.
A user interface designed to trick users into making choices that benefit a business over themselves. Harry Brignull coined the term in 2010, which now includes addictive features like endless scrolling.
Quiz
What is the purpose of a 'skeleton screen' (a blank layout placeholder) while a feed loads?
Quiz
What is the design term for user interfaces designed to trick users into doing things they might not want to do?
Quiz
What physical action does the 'pull-to-refresh' gesture mimic to trigger anticipation?