The Lafayette Street origins
The art of artificial scarcity
The ultimate collaboration machine
The luxury crossover and corporate era
YOUR GOAL
Master of The story of Supreme
dash Supreme Luxury Empire
From Lafayette Street's skate scene, (Yeah, a true original dream!) To high fashion, Louis V! (Now that's a luxury team!)
dash In 2024, European eyewear conglomerate EssilorLuxottica acquired Supreme to expand into lifestyle fashion.
dash In 2020, corporate conglomerate VF Corporation acquired Supreme, validating streetwear's massive economic value.
dash Swipe exclusive streetwear drops to learn how Supreme conquered the luxury fashion world.
Legal turnaround: Louis Vuitton sued Supreme in 2000 for copyright infringement, only to launch a highly successful, official joint fashion collection with them in 2017.
The action of working with someone to produce or create something. In 2017, Supreme partnered with Louis Vuitton, marking a historic merger of streetwear and high fashion.
What major business term describes the tension of a brand maintaining its cool, underground reputation while being owned by a massive corporation?
Which iconic eyewear brand, owned by EssilorLuxottica, represents a natural fit for future Supreme collaborations?
Which apparel giant, also owning Vans and The North Face, bought Supreme for $2.1 billion in 2020?
What prestigious American fashion award did Supreme founder James Jebbia win in 2018?
Which historic French luxury fashion house officially collaborated with Supreme on a historic runway collection in 2017?