ARTi

The world of BTS

Chapter 1

From underdogs to icons

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Chapter 2

The power of the message

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Chapter 3

The global ARMY phenomenon

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Chapter 4

Breaking boundaries and records

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YOUR GOAL

Master of The world of BTS

Ch 3 · The global ARMY phenomenon
bolita
bolita
Fun Fact

ARMY Bombs: These BTS light sticks use Bluetooth and seat synchronization to turn 50,000 fans into a giant, living LED screen controlled by the concert production crew.

1h ago

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bolita
I never realized the world's biggest fandom started so small back in 2013.

bolita I never realized the world's biggest fandom started so small back in 2013.

1h ago

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bolita
Glossary
bluetooth (noun)
A short-range wireless technology used to connect electronic devices together without any cords or cables. It's the magic that links your phone to wireless earbuds, or syncs an Army Bomb lightstick to your concert seat so it glows in perfect harmony with the crowd.

2h ago

bolita
bolita
Translating is actually about sharing a worldview, not just swapping words.

bolita Translating is actually about sharing a worldview, not just swapping words.

2h ago

galleta
galleta
I just learned BTS fans use purple ribbons for safety and tech-synced lights.

galleta I just learned BTS fans use purple ribbons for safety and tech-synced lights.

3d ago

galleta
galleta
Qué loco que ARMY funcione literal como una ONG global súper organizada.

galleta Qué loco que ARMY funcione literal como una ONG global súper organizada.

3d ago

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sonia The birth of the ARMY fandom

4d ago

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sonia Translating cultures and breaking language barriers

4d ago

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sonia Fandom activism and global charity campaigns

4d ago

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sonia
The global ARMY phenomenon

sonia The global ARMY phenomenon

4d ago

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sonia The purple ribbon and the light stick culture

4d ago

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sonia

sonia The global ARMY phenomenon

ARMY Bombs high, / Syncing on the phone, / Purple ocean glows!

4d ago

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sonia
Fandom activism and global charity campaigns

sonia Fandom activism and global charity campaigns

4d ago

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sonia
Fun Fact

Purple color: The phrase 'I purple you' (Borahae) has been used officially by UNICEF and landmarks like the Empire State Building to welcome BTS.

4d ago

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sonia
Translating cultures and breaking language barriers

sonia Translating cultures and breaking language barriers

4d ago

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sonia
Glossary
fandom (noun)
The community of fans of a particular person, team, fictional series, or entertainment genre. The South Korean group officially named their global fan community on July 9, 2013.

4d ago

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sonia
Quiz

In 2020, how quickly did BTS fans match the group's $1 million Black Lives Matter donation?

4d ago

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sonia
Gossip

What is the best way to support a favorite artist?

4d ago

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Quiz

What is the name of the fan-run global charity group that coordinates monthly campaigns?

4d ago

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sonia
Quiz

Which technology is used to synchronize the colors of Army Bombs during stadium concerts?

4d ago