Chapter 1
From underdogs to icons
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Chapter 2
The power of the message
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Chapter 3
The global ARMY phenomenon
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Chapter 4
Breaking boundaries and records
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YOUR GOAL
Master of The world of BTS
Ch 3 · The global ARMY phenomenon
streetspirit See how transmitters and apps sync your Army Bomb to stadium light shows.
Fun Fact
ARMY Bombs: These BTS light sticks use Bluetooth and seat synchronization to turn 50,000 fans into a giant, living LED screen controlled by the concert production crew.
Glossary
bluetooth (noun)
A short-range wireless technology used to connect electronic devices together without any cords or cables. It's the magic that links your phone to wireless earbuds, or syncs an Army Bomb lightstick to your concert seat so it glows in perfect harmony with the crowd.
A short-range wireless technology used to connect electronic devices together without any cords or cables. It's the magic that links your phone to wireless earbuds, or syncs an Army Bomb lightstick to your concert seat so it glows in perfect harmony with the crowd.
sonia The global ARMY phenomenon
ARMY Bombs high, / Syncing on the phone, / Purple ocean glows!
Fun Fact
Purple color: The phrase 'I purple you' (Borahae) has been used officially by UNICEF and landmarks like the Empire State Building to welcome BTS.
Glossary
fandom (noun)
The community of fans of a particular person, team, fictional series, or entertainment genre. The South Korean group officially named their global fan community on July 9, 2013.
The community of fans of a particular person, team, fictional series, or entertainment genre. The South Korean group officially named their global fan community on July 9, 2013.
Quiz
In 2020, how quickly did BTS fans match the group's $1 million Black Lives Matter donation?