The birth of the drop culture
The psychology of artificial scarcity
The tech and bots behind the screen
YOUR GOAL
Master of The hype economy
marcus Supreme and the Drop Culture
Drop it on Thursday, sell out the store! (Sell out the store!) / We keep the stock low, they're wanting some more! (Wanting some more!)
marcus The 2005 release of a limited-edition Nike sneaker in New York sparked a riot, cementing sneaker culture in the mainstream.
marcus Founded in New York in 1994, Supreme revolutionized retail by releasing small weekly batches instead of seasonal collections.
Supreme clay brick: In 2016, Supreme released a branded clay brick that sold out instantly and now resells for over one hundred dollars.
A limited release of a new product, typically sold with little or no prior advertising. In 1994, James Jebbia pioneered this weekly release model at Supreme's original New York shop.
Which French luxury fashion house teamed up with Supreme in 2017 for a historic drop?
Who is often called the 'godfather of streetwear' for mentoring Tokyo designers in the 1990s?
What bird inspired the 2005 Nike Dunk SB sneaker that caused a famous riot in New York City?
How many total pairs of the Nike Dunk Low Pro SB 'Pigeon' were originally released in 2005?
Which Tokyo district is widely credited as the birthplace of 1990s streetwear drop culture?