The hype economy
The birth of the drop culture
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The psychology of artificial scarcity
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The tech and bots behind the screen
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YOUR GOAL
Master of The hype economy
marc Supreme and the Drop Culture
Drop it on Thursday, sell out the store! (Sell out the store!) / We keep the stock low, they're wanting some more! (Wanting some more!)
Supreme clay brick: In 2016, Supreme released a branded clay brick that sold out instantly and now resells for over one hundred dollars.
A limited release of a new product, typically sold with little or no prior advertising. In 1994, James Jebbia pioneered this weekly release model at Supreme's original New York shop.
Who is often called the 'godfather of streetwear' for mentoring Tokyo designers in the 1990s?
What bird inspired the 2005 Nike Dunk SB sneaker that caused a famous riot in New York City?
How many total pairs of the Nike Dunk Low Pro SB 'Pigeon' were originally released in 2005?
Which Tokyo district is widely credited as the birthplace of 1990s streetwear drop culture?