The American mall story
Chapter 1
The socialist dream of the mall
View / Create
Answer
Chapter 2
The golden age of suburban culture
View / Create
Answer
Chapter 3
The great retail apocalypse
View / Create
Answer
Chapter 4
The strange modern rebirth
View / Create
Answer
YOUR GOAL
Master of The American mall story
Ch 1 · The socialist dream of the mall
marc American Mall's Utopian Roots
Victor Gruen, from old Vienna, saw the suburbs sprawl. He built a mall, a public heart, for gathering us all.
Fun Fact
The Gruen transfer: The disoriented feeling shoppers get when entering a mall, causing them to forget their original destination, is named after the mall's inventor, Victor Gruen.
Glossary
mall (noun)
A large, typically enclosed shopping complex containing a variety of retail stores, restaurants, and public walkways. Austrian architect Victor Gruen designed Minnesota's Southdale Center in 1956 as a communal, pedestrian-friendly hub.
A large, typically enclosed shopping complex containing a variety of retail stores, restaurants, and public walkways. Austrian architect Victor Gruen designed Minnesota's Southdale Center in 1956 as a communal, pedestrian-friendly hub.
Quiz
In which US state did the first fully enclosed, climate-controlled shopping mall open in 1956?
Quiz
Who is considered the pioneer architect of the modern enclosed American shopping mall?
Quiz
What original purpose did architect Victor Gruen intend for shopping malls besides retail?